About Us

At PartnerReady, our mission is to empower early-stage startups to achieve breakthrough growth through innovative partnership strategies and ecosystem development. We also specialize in helping companies navigate and thrive within large ecosystems, such as Salesforce, AWS, Google Cloud, and Microsoft Azure. We believe that sustainable growth often lies beyond traditional sales approaches, and we’re here to guide startups in discovering and unlocking these opportunities effectively.

Our Story

Real World Experience Brought To Your Doorstep Affordably

Founded in 2019, PartnerReady was created with a vision to transform how startups approach growth. While many consultants focus their growth conversations around direct sales, and traditional partnership consultants focus on building formal partner programs, we leverage innovative and strategic approaches to market entry and expansion for earlier-stage companies.

Over the past five years, we’ve collaborated with startups, venture capital firms, and economic development councils to refine our methods and establish key principles essential for early-stage growth. Today, we continue to help companies navigate the complexities of partnerships and ecosystems, driving market success and sustainable growth.

Our Approach

We believe in a hands-on, practical approach to startup growth. Our strategies are:

Hands-On: We are practitioners not classically trained consultants. Our experience and approach all derive from our time as executives in fast growing technology companies.

Innovative: We identify unique paths to market beyond conventional methods.

Data-Driven: Our recommendations are grounded in real-world data and proven processes.

Tailored: We customize our methodology to meet the specific needs of each startup.

Action-Oriented: We don’t just advise; we help you implement and execute strategies.

Our Partner Professionals

Our team is composed of former partnership executives from top technology and consulting companies. With extensive experience working with startups, venture capital firms, and economic development councils, we bring a wealth of knowledge and practical expertise to help your company thrive within complex ecosystems.

Global

Ed Sullivan

CoFounder-Managing Director

Global

Gregg McMullen

CoFounder-COO

Asia-Pacific

Ananth Lazarus

Sr. Director/Regional Lead

North America

Steve Davies

Sr. Director/Practice Lead

North America

Elisabeth Root

Sr. Director/Practice Lead

Middle East

Ram Ramaswamy

Director/Regional Lead

Europe

Kate Heath

Client Advisor

North America

Greg Portnoy

Client Advisor

North America

Dave Levihn

Client Advisor

Europe

Gonzalo de Caralt

Client Advisor

North America

Nicole Lane

Client Advisor

North America

Win Reis

Client Advisor


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